Arts org seeks matching funds to create awareness for organ donation


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Thanks to New York City Councilman Paul Vallone The AJ Project is happy to announce that they will receive a $5000 grant to create a PSA video for organ donor awareness. They are awarded the funds as part of NYC councils 2019 discretionary fund distribution and plan on using the funds towards part one of a three phase organ donor education and registration campaign for teens. As part of their passion project called  Create From the Heart  this will be the third video produced for organ donor awareness by the AJ Project.

The AJ Project is a non profit organization for the arts founded in 2014. AJP's mission is to cultivate opportunities for creative artists to enhance resumes, network and create sustainable careers through community outreach. The team of professionals and volunteers are guided by founders Christine Perrelli and Christina Neubrand and have provided video production services to Variety Boys and Girls Club of Queens, the national St. Vincent DePaul Society Disaster Relief and produced live events and a photo essay book. 


The AJP formula is simple. When hired for a production be it; video, photography or live event, they create a specialized team filled with professional and emerging artists. The cause gets a professional production while helping fund a non profit (AJP), the creatives get paid work and emerging artists also get a professional credit to put on their resumes. Its a win win!

AJ Project receives $5000 for organ donor awareness.

Seeks matching funds to expand the program.


AJ Perrelli was a professional dancer, singer, actor and stage performer who passed away in October 2013 at the young age of 26. His final casting call was as an organ donor. His gifts of life saved 5 lives and gave sight to 2 more. Because of AJ, both in life and after his death, people world wide were, and still are, inspired to pursue their passions for the the arts and also sign up as organ donors. 

The greater New York region has a severe problem in the number of donors vs. people on the waiting list. Over 10,000 people are on the waiting list. When you put that number to reality its frightening. The year AJ died he was 1 of only 223 donors in the area to donate organs.*

In 2017 NY finally caught up with the majority of states and implemented legislation allowing 16 and 17 year olds to register as organ donors. This action is an attempt to reach teens getting their permits and drivers licenses. With the funds from the DF2019 The AJ Project will attempt to heighten awareness of this program and also fill the gap reaching urban kids who are far likely to drive than in the suburbs.

Phase 1 will begin in February 2019 with a focus group comprised of local high school students. The kids will partner with the AJP production team to write, storyboard and produce an organ donor awareness campaign. Phase 2 will be the actual shoot and school presentation and Phase 3 will be the roll out to additional schools.  The AJP has produced content with far less of a budget and more volunteers in the past. With this project however it is their hope to expand their team and bring on community partners. 

If you would like to be a part of their team contact, Like their Facebook page, follow on Instagram or sign up on the website at (click the link below). 


DONATE.pngAre you an organ donor?  Its easier than you think. To become a registered donor in New York State, applicants can register when obtaining a driver license or non-driver identification card, or by renewing their driver license by signing the donor box that appears on each of these forms. Additionaly you can register through the New York State Health Department's website, or on your voter registration form.

Don't Forget to follow the AJ Project on Social Media


*Data is provided by the Organ Procurement and Transplantation Network (OPTN)/Scientific Registry of Transplant Recipients (SRTR)/United Network for Organ Sharing (UNOS). Jan 20, 2013. Data is subject to change.

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